The last few weeks have been super exciting & life changing for me, but some of the things that have happened I’m not ready to talk about online. However, one of the exciting things that happened is I went full time in my business.
Wait what? Why am I just getting around to announcing this when it happened in early January?
Honestly, I haven’t had time! Launching into my business full time, I’m still catching up on things that I have been meaning to do for months, but never had time when I was a side hustler ((like update and get a new bank account, clean my office, intro and welcome packets, setting up my new CRM Dubsado (which is totally incredible and I hope to write a blog post about it soon), working on taxes, etc…))
I haven’t had time to really work on any marketing, including blogging and my youtube channel as I’m working on current client projects, which I finally feel like I’ll catch up on next week.
In addition, I’ve been working on a bunch of stuff for the Twin Cities Collective, including the events and the podcast! I started recording and have 4 interviews set up in the next 2 weeks. Hoping to get some done and then record every week so I have a backlog.
Work/life balance is huge for me, so I do spend many nights and weekends with friends. We just threw a huge superbowl party this weekend at my church and it’s a lot of work but 100% worth it. I’ve been so blessed to find amazing friendships through that, as well as within the Twin Cities Collective.
Background & why I went Full Time
I had been at my job for about a year and a half and recently was getting more and more video editing clients in my business, which were more time intensive but also more profitable.
I was spending more and more time thinking about how to improve my business and was spending every minute I could on it. Working from home at my other job also was hard, because I couldn’t balance it. So I took the leap.
Since launching video editing only a few months ago, I’ve already found people who were looking for my services but couldn’t find someone that not only they could relate to, but also did exactly the part of the process they either didn’t know how to do or didn’t like. I’m hoping word of mouth and continual social media marketing will increase leads as well.
My business has changed a lot since I first launched my blog back in 2014. I’ve never made a cent blogging, but by offering services & products, I’ve been able to make money and my blog has become more of a business blog that supports and promotes what I do (which I love!) and is very branded. I’ve realized over the past few years that I also really dislike writing (who knew!) but I love creating content with video and photo (which doesn’t surprise me at all). Even writing this is super hard & I can see why it took me so long to do!
I also decided it was time to get legal and filed 2 LLCs with my amazing new lawyer Wynne. I’m learning all I can about running a business and each day learn something that automates, improves and speeds up my processes.
How I will be able to make it work financially
I currently live at home with my parents which is a wonderful thing, especially since I’m doing this leap. But I’m hoping to move into an apartment in a few months and use the office at my parents house during the day, as it’s literally the perfect place for all of the things I do (space for props, large windows, etc..) I have so much stuff in there it would be impossible to fit in an apartment living room/bedroom. Plus I can actually go “to the office” during the day and be more productive.
Money is something I need to get better at and I’m very excited to be taking the course Financial Peace University with Dave Ramsey starting this week. I’m hoping to use the money I’m making and be able to teach me how to save as well.
Charging for my services is something that I’m still learning and hoping to learn more about as I go on. I’m basically starting an entirely new category, or “blue ocean” as they say, of doing video editing for creatives, something that people have ‘sort of’ done, but no one has it as a full time service (that I’ve seen!). Video content yes, video editing no.
Another thing that I’m doing is launching an online course on video editing with iMovie. I’ve been planning on doing this for months and everyone I’ve mentioned it to has said they’d sign up. So I’m hoping more intense passive income in that manner will be amazing.
If I have any free time at all (which after my biz, TCC & networking events, and volunteering at church isn’t much), I will be working on stock photos. It’s an easy way for me to make money and I haven’t had any time to work on them lately.
Finally, with the podcast and a few other ideas with Twin Cities Collective, I’m hoping to take on some sponsors. This way I can put more time and effort into that, which is a passion project for me. The Facebook group has grown to over 700 people and the Instagram to nearly 3000 in under 6 months (started at 150 and 750 respectively) and I’m really excited about what opportunities lie ahead (masterminds, courses, workshops, etc…) that I can now devote more time to.
I’m not sure what the future holds. I’m really going to go after my business really hard over the next few months and do what I love and at the speed that I am, I think I will get a lot accomplished. I wouldn’t say no to taking on other clients in the realm of social media marketing, but right now I really want to focus on this and get really really productive and be able to survive on clients & passive income and grow it from there.
Thanks to all of my friends (who I honestly wouldn’t be able to do this without), my family for supporting me and my dreams, my clients who are amazing, my business and local creative community for being so passionate as well as well as my former company for being understanding about my decision to leave. It was a hard decision but I knew it was the right one.