My Crazy #LillyForTarget Experience

Walking into target

Walking into target

My Crazy #LillyForTarget Experience

So I thought I'd share my #LillyForTarget experience this morning.

I've always been of fan of the Lilly Pulitzer look but it is so dang expensive and I'm pretty cheap when it comes to clothing so I've never bought any clothing before.

Living in MN, Target's home, the launch was the talk of the town as something positive after all the layoffs at the HQ, which has affected friends of mine.

I got to my local target, (there are like 5 within 15 minutes of my house: the one I chose was more secluded and I thought it would be less crowded.)

I showed up at 7:50 not knowing what to expect. There were about 40-50 women standing in the rain with umbrellas. I walked up and stood (shorts were not a good idea). The doors opened at 8 and there was a hustle from the women, polite but with purpose. It was basically every woman for herself (but friendly, as women offered to others items they didn't want).

My goal was to get the yellow dress with the flamingo design. However, as I walked in with the crowd, some iphone cases caught my eye. That was my downfall. I quickly realized there weren't any for iphone 6 (only 5 and 6+) so I ran over to the dresses. The one I wanted was already gone.

However, there were still bikinis in that design so I grabbed that. I also grabbed one of the only dresses left in my size, a blue number. I also picked up in my favorite design a wristlet. I went to try on the outfits and the bikini top was too big. I went back and miraculously there was a smaller size available. I grabbed that and then tried to look at the home goods section, but most anything I might have gotten was gone (towels and such). Women had like 20 items in their carts. It was insane. I could tell the Target managers and staff were amused by this spectacle.

It really made me think about my college Persuasion class and the impact that the Scarcity principle has on people. The fact that these lower priced Lilly Pulitzer outfits were gone within minutes shows the power of a brand that screams "i'm rich" and how the FOMO is instilled in those that want to be seen a certain way.

I've never been black friday shopping and this is probably the closest I'll get to that but it was an overall good experience and I got some nice items, as now everything online and in stores is probably gone.

Below is my haul.

How was your experience?

My Haul!

My Haul!