10 Elements Every YouTube Channel Needs To Have to be Successful

For many starting a YouTube channel, they think all that they have to do is upload videos and they are done.

Wrong!

Setting up your channel so you can proudly display your awesome videos is a must have if you want your channel to go anywhere.

Here’s 10 things every youtube channel must have in order to succeed, build an audience of subscribers and bring in views.

1. Logo
Having a photo of your logo or a picture of you (a nice headshot!) is so important to show your audience who you are and what you do. Your YouTube channel is connected to your Gmail so whatever picture you have in Gmail will be put on there so make it a good one!

 

2. Banner
Very similar to having a logo, creating a banner is so important to make your channel branded. A great place to make these is on canva.com where they have templates just for this. I also can help you create the banner of your dreams.

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3. Social Media Links/Website Links
If your YouTube channel is for your website or services, make sure to have a link to your website on the top page of your channel. If you don’t have a website, you can link your social media channels, like Instagram, Facebook, Twitter, Etc… This lets people who follow you find you in other platforms

4. Custom URL

From the mouth of YouTube itself.

“To create a custom URL for your channel, your account needs to:

  • Have 100 or more subscribers

  • Be at least 30 days old

  • Have an uploaded photo as channel icon

  • Have uploaded channel art

In general, a YouTube channel may only have one (1) custom URL and custom URLs cannot be transferred or assigned to anyone.”

I would name your channel the same as your website or social media accounts.

5. Front Page full of videos

I have to say that for a while I didn’t have this set up and it totally affected my channel. If someone goes to your channel and all they see are people you recently subscribed to on the front page and can only find your videos when they click “Videos”, you may be losing credibility and potential followers. Setting up your homepage with playlists, recently uploaded as well as your most popular videos let people know the kinds of videos you have and convince them to subscribe. Without, it’s basically like sending someone to instagram but instead of seeing your feed, all they see are who you subscribe to.

6. Playlists
As mentioned in #4, creating playlists based on the type of video is important to show viewers what kinds of videos you have and can keep them clicking “next” to watch the next video. I would say start with 2-3 playlists, more or less depending on how many videos you have. Creating playlists are so important for subscribers!

LaurDIY Playlists on her front page

LaurDIY Playlists on her front page

 

7. Videos with consistent Thumbnails
I don’t normally subscribe to YouTube channels that don’t create custom thumbnails. I truly believe that thumbnails are probably the most important part of the video. They truly make or break whether someone clicks to watch your video or not.
Having custom and good thumbnails is just as important as the title of the video. Contrary to popular belief, all videos can have custom thumbnails, not just certain channels, all channels! This is done during the upload phase. Let me know if you want custom thumbnails made for you!

8. Annotations
I will talk more about this in the sister blog post, 10 Elements Every YouTube Video needs to have to be successful, but annotations are important to bring subscribers to your channel. Adding an outro with annotations to subscribe or view other videos is a necessity!

Click here to check out my video on how to make annotations! 

9. Subscriber Count
I usually don’t trust channels that don’t list their subscriber count. I’m fine following channels with a low number of subscribers, but when they don’t list subscribers, it seems sketchy and fake, like they are trying to hide basic info from their fans.

 

10. About Section

While this isn’t as important as it is on a blog or website, having something written on your channel is so important for!


Contact me for to learn more about YouTube Channel Audits and Makeovers!